Everyone hears that Google is essential for their business. But just how essential is it really?
There are over 1.2 trillion searches being performed every month. Shouldn’t some of those searches send the customer to your website? Even receiving a tiny fraction of that could mean massive success!
How do you feel about your search rankings right now?
93% of online experiences start with a search engine, and 75% of users never scroll past the first page of results. That’s why you need to be appearing on that first page for the searches that matter for your business. Especially since according to Search Engine Journal, SEO leads have a 14.6% close rate compared to 1.7% for outbound leads.
With numbers like that in SEO’s favor, it’s easy to see how an SEO tune up could bring in over X10 customers.
We here at Basking Rock will take a comprehensive approach to improving your SEO. Your website audit, keyword research, link building, and on-page optimization will all be done with long-lasting, white-hat strategies.
We aren’t like some other companies who are trying to fool you, only looking out for themselves and their pay day. We know that reaching #1 for competitive keywords takes a lot of time and work (hey, nothing worth doing is ever easy, right?). That’s why it’s so important to hand off these tasks to a dedicated partner, so that we can help you focus on what really matters for your business, and you can continue to grow.
If you are looking for a quicker approach to bringing in leads, visit our paid ads section. It is advisable not to forget about search, though, because over time it brings in massive results.
If you’re going to compete on the web, you need SEO.
Get an SEO consultation for . . .
Full breakdown to achieve SEO success.
Get your content seen.
A full analysis that includes competition.
Best practices for 2017.
Tracking & Analytics
Ongoing optimization and reporting.
Inbound is a relatively new term, but the method has been around forever. It’s the term for giving useful, valuable content to leads before trying to sell. Basically, you’re turning cold leads into warm leads, and even transforming them into promoters of your brand over time, because you’re giving them what they want when they want it.
Inbound = Highly relevant and engaging content to your audience.
Before trying to sell to your customer and turning them off, first you form a relationship with them, building trust and leading them in a journey toward becoming a customer. This is usually far more effective than going straight to the sale.
This is usually far more effective than going straight to the sale.
An inbound strategy might look like this…
Attracting them to your site through blog posts, social media posts, and search engine optimization.
Converting them to leads by offering them premium content or a premium offer like a discount. With their email, you can set up an automation, so you don’t have to email each individual every time.
You keep giving them useful, personalized information, until they’re ready to buy. So when you create that call to action and want them to become a customer, it’s not a hard sell at all.
Inbound Marketing services. . .
Buyer Persona Research
A deep understanding of your audience.
Driven by content that the audience wants.
The actual “sales” or converting.
Continuing to promote and build followers.
Facebook & Instagram Ads
Everyone wants a piece of the Facebook & Instagram pie.
The real way forward to grow your business on Facebook and Instagram is through paid ads now.
Simply posting on your Facebook page isn’t going to cut it! Facebook is throttling advertisements to your business through their algorithms. To make money, Facebook & Instagram need to make companies pay.
That’s when we come in. We help you deliver successful paid ads to your audience, and increase your leads and conversions, while building your brand. In other words, return on investment for your Facebook and Instagram ads.
Here are the steps we’ll take to deliver winning results:
Facebook & Instagram ad process. . .
Every winning campaign has a laser-sharp focus.
Direct copy that drives results.
Multiple variations to run the best ad.
Reporting from Adespresso’s Instagram & Facebook tool.
Tweaking the ad to perform even better.
“Excellent experience. I requested numerous changes during the project which John at Basking Rock did in a timely manner and without fuss. Would have no hesitation in using John again and would recommend him without reservation.”Alloway Dance